As thought leaders in the retail space, Westfield set off to transform their malls into exciting, multifaceted destinations for shopping, dining, and entertainment. But to bring their new vision to life, they needed an innovative campaign to make it a reality. 

So Pitch created a fantastical world of Westfield, using playful juxtapositions that brought together elements of high-fashion, food, and fun in ways people wouldn’t expect, showing consumers there’s always something new to discover at Westfield.